CeQur Simplicity

When CeQur needed a highly talented (skilled), hands-on agency to define the brand and go-to-market strategy for its’ new CeQur Simplicity™ injection-free insulin delivery device, they called upon BMKD. As a boutique style agency with a full suite of brand and marketing services, we were able to deliver on everything the brand needed. From shaping the foundational brand elements, to defining the overall look/feel and tonality of the campaign, to launch of a new website and design of sales and marketing materials, we had it all covered. Content creation was a critical component for both patient and HCP audiences, particularly with the paid social campaigns we launched on Instagram, Facebook, and LinkedIn. A professional photo and video shoot enabled us to capture the essence of the revolutionary concept and make this ownable to the CeQur brand.

Our recommended three-month pilot test program garnered very positive results increasing awareness, user engagement and generating qualified leads as demonstrated by a 95% increase in site visits coupled with a 47% increase in the average session duration, and a 74% increase in lead capture with a cost per acquisition 70% below industry average.

Services Provided: 

Brand Strategy + Discovery Workshop
Stakeholder Interviews + Competitive Audit
Market Plan Development
Account Management
Creative Concept + Design
Social + Digital Marketing
Website Design + Development
Leadership + BOD Presentations
Photography + Videography
Animation + Digital Assets
Media Planning + Implementation
Results Analysis