NewLink Genetics

As the digital agency of record for NewLink Genetics, BMKD worked as a strategic partner to develop a corporate awareness campaign that included multiple touch points. Brand positioning, messaging and creative development paired with seamless tactical execution across multiple platforms led to the successful launch of NewLink Genetics as a new leader in cutting edge immuno-oncology treatment approaches. 

After the successful launch of the corporate campaign, it was time to prepare for the commercialization of their lead investigational agent starting with the core brand hallmarks.  BMKD provided an up-to-date competitive brand review to clearly identify industry benchmarks and opportunities for differentiation. BMKD's recommendations for GALVERO spanned color palettes, iconography and imagery, to the ultimate package design, with a look that powerfully announced the GALVERO brand promise.

Services Provided: 

Account Management
Creative Direction
Digital Strategy
Hallmark Development
Event Planning
Strategy
Media Planning
Message Development
MOA Design
Programming
Live-Action Video Production
Interactive Video Production